More online marketers today than ever before are recognizing the power of video marketing. While it was once thought of as kind of odd and off putting, these days not having at least a couple of videos to your credit is seen as odd. The advantage of a video, of course, is that it both speaks to people and displays images, so it has more dimensions than a traditional sales page. All videos are not created equal, though. Is there a special formula for creating videos that help you convince your audience that your message is valuable? That will be the focus of this article, so continue reading!
Entrepreneurs also use videos to coach and mentor their clients. All of your videos should display your company’s logo in a visible place. Every one of your videos (at least relating to a certain niche or subject) should start off with the logo on display and end with it as well. Since one of your goals should be to become a recognizable brand, a logo creates a consistent image that’s present in all your videos. Obviously it shouldn’t take up the whole screen -there needs to be room for you in the frame, but it needs to be easy to see and read. It’s not hard to edit images for your videos, so you can make your logo larger or smaller, change the size and so forth, until you get the look you want.
Just as quality is important in your written content, so it’s critical in your videos. This is a rather basic fact, but it’s still necessary to point it out. Just as though you were going to give a speech in front of an audience, you should plan the content of your video before you make it. It’s important to not only have an interesting message, but that you deliver it in a clear and interesting way. It’s bad form to simply sit down and start talking and then upload the video without making sure it’s coherent or well made. Your video marketing campaign must start out with a well done video if it’s to help you promote your product or website.
Don’t limit yourself to video sharing sites when you think of ways to leverage your videos. You should look at sites like YouTube as only the beginning of your video marketing efforts. Video sharing sites supply you with a convenient embed code that allows you to place your videos on other sites, like your own website. You can place them on your blog, as well as on many Web 2.0 sites. Marco Kozlowski turns his videos into podcasts and distributes them to even more platforms. You can email people videos as well, or just send them a link to it. The web is a big place -put that video everywhere that you can think of so that as many people as possible will see it.
Whether or not a video is actually good depends upon a lot of factors. Viewers definitely have opinions of the videos that they watch so keep that in mind. Some videos are complicated to make. You need to prepare properly before you shoot the quality video. Now that you have learned these tips and strategies, you can learn even more. It is now up to you to find out more information on how to improve your videos each time that you do them.
